If I'm an escort, how do I avoid letting my friends and family find out?
The first thing you shouldn't do is post photos of yourself with your face! Next, don't post photos with distinct marks such as tattoos or piercings, which other people can recognize. And if there's only one rule you need to follow, don't offer your services in the area where most of your friends and family live in. Offer your services in a neighboring city or municipality. Chances are, even if your friends or family are looking for escort services, they usually won't want to drive over 1 hour to see you.
But if you do bump into one of them as a client, they probably won't say anything either because they would be just as embarrassed as you are. Change your website and phone number immediately and offer your services under a different name.